·       Introduction

·       Consulting Experience

·       Marketing Experience

·       Academic Experience & Publications

·       Formal Education

·       e-Mail

·       (Opening page)



Rogerio Costa Pereira is an independent management consultant with proven experience in the application of planning methodologies to business management, information technology strategies, business process re-engineering, change management (human factors), project management, and marketing.

Typical clients are companies which deal with a changing business environment and increasing competition. Projects will develop an action plan with concrete initiatives to increase competitiveness and improve company's results. Project scope may include the effective implementation of recommended initiatives.


Consulting Experience

He has been personally involved in business strategy studies in Brazil and abroad for clients such as Brazilian financial groups, an oil company in Venezuela, an international pharmaceutical company, a leading multinational chemical conglomerate, a Brazilian auditing firm, an international consumer goods company, a major Brazilian automaker, and a data collection systems & solutions provider.

Before establishing his own consulting firm, he was part of the team that established the IBM Consulting Group in Brazil, where he had direct participation in a variety of consulting projects, both as consultant and project manager.

Years before he pioneered the application of advanced information systems planning methodologies in IBM Brasil, such as BSP - Business Systems Planning.

He was responsible for the development of the APX methodology for the evaluation and planning of information systems (Avaliacao e Planejamento de Sistemas de Informacao), which was adopted by IBM worldwide. He ran APX and BSP studies for large and medium size companies, in industries such as manufacturing, distribution, process, universities and banks.


Marketing Experience

Mr. Costa Pereira held different positions in the marketing organization of IBM Brasil, such as marketing operations manager for the Process Industry District, in Sao Paulo, and branch office manager of two of the company's largest branches. He also was account manager for major national and international accounts such as General Motors, Embraer (Brazilian aircraft manufacturer), and Bunge (Brazilian based international account). As manager of the Finance Large Accounts Branch Office, he was in charge of large banks and financial companies. Similarly, when he was manager of the Manufacturing Large Accounts Branch Office, he was responsible for the largest manufacturing customers of IBM Brasil, which included General Motors, Ford, Volkswagen, Mercedes-Benz, Caterpillar, Philips, and the Villares Group.

He also held staff positions at the IBM Brasil headquarters in Rio de Janeiro, such as marketing programs manager, and manager of issues and opportunities (government relations). When IBM established MC&A, its joint venture with the Sharp Group to market microcomputers in Brazil, he was appointed marketing programs manager of MC&A.


Academic Experience & Publications

His academic experience includes one year as visiting professor with the Computer Science Department of the Catholic University of Rio de Janeiro, where he developed and taught the Information Analysis course at the masters program. He was also an instructor of Information Systems Planning at IBM's Latin American Systems Research Institute.

His book, APX - Avaliacao e Planejamento de Sistemas de Informacao, co-authored by Jayme Perlingeiro, was awarded first prize in the First National Contest of Data Processing Texts, sponsored by the Brazilian government. He also wrote Computes, Grilo!, an introduction to computers for youngsters.


Formal Education

Rogerio Costa Pereira holds a degree of Master of Science in Industrial Engineering from Stanford University, California, USA. He also has a degree of Mechanical Engineer with specialization in Automotive Engineering from Universidade Federal do Rio de Janeiro, and a degree of Psychologist from Universidade Paulista of Sao Paulo, Brazil.

He has gone through a large number of professional development and training programs such as IBM's systems engineering school, the entire management development program of IBM, and Harvard Business School's The Presidents Class. He also attended the IBM Consulting Group training program in the U.S. and Belgium: The Consulting Engagement (Palisades, NY), Information Technology Strategy and Planning Methodology (La Hulpe, Belgium), and Managing the Consulting Engagement (Palisades, NY).

In the U.S. he was a senior member of the American Institute of Industrial Engineers and a member of the Project Management Institute. In Brazil he is a registered Engineer at the Regional Council of Engineering and Architecture (CREA) - 5th Region, and a registered Psychologist at the Regional Council of Psychology (CRP) - 6th Region.